Ajmal Dubai has appointed Ranveer Singh as its brand ambassador, alongside the launch of a new campaign titled 'Your Unseen Power.'
The campaign marks a new phase for the fragrance brand as it looks to engage a wider audience. As part of the rollout, the campaign is being showcased across more than 575 PVR screens across India.
The campaign highlights three fragrances from Ajmal Dubai’s portfolio, Aristocrat, Aurum Summer and Wisal Layl — each positioned around different aspects of personal expression. Aristocrat is described as a woody-fresh masculine fragrance with notes of oud, Aurum Summer as a fruity-floral unisex scent, and Wisal Layl as a woody fragrance designed for evening use.
Watch campaign here:
According to the company, the campaign aims to focus on fragrance as a form of personal expression, aligning with its broader positioning in the category.
Ranveer Singh, Brand Ambassador, Ajmal Dubai, said, "Ajmal Dubai stands for heritage, craftsmanship and the idea that fragrance is an extension of personality, which is something I connect with personally. “Your Unseen Power” campaign reflects that spirit through fragrances like Aristocrat, Aurum Summer and Wisal Layl, each representing a different side of confidence, energy and intimacy. To me, these are not just perfumes; they are experiences that allow people to step into their own unseen power."
Abdulla Ajmal, CEO, Ajmal Group, said, "Ranveer Singh is more than a face for Ajmal Dubai; he shares our vision for self-expression and creativity. “Your Unseen Power” campaign combines 75 years of perfumery expertise with contemporary storytelling. We have always believed that the most powerful thing about a person is what cannot always be seen, and this campaign is our way of celebrating that unseen power."
The featured fragrances, along with other products from Ajmal’s portfolio, are available across online and offline retail platforms in India.
