SuperYou Expands Snack Portfolio with Protein-Packed Power Puffs

New baked puffed snack range marks the brand's entry into one of India's fastest-growing snacking categories

BY TEAM IMPACT
Published: Aug 3, 2026 1:38 PM

SuperYou Expands Snack Portfolio with Protein-Packed Power Puffs

SuperYou has entered the puffed snacks category with the launch of Power Puffs, expanding its portfolio of protein-focused snacks as it looks to cater to everyday consumption occasions.

The new range builds on the success of the brand's Protein Wafers, Multigrain Protein Chips and Minis, bringing its protein-first approach to one of India's most popular snack formats. Baked rather than fried, Power Puffs offers up to 13g of protein per pack and is available in Chilli Masala, Maaad Achari, Cheesy Cheese and Pizza Party variants.

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Commenting on the launch, Ranveer Singh, Co-founder, SuperYou, said: "Power Puffs is exactly the kind of snack I love, big on flavour, fun to eat and impossible to stop at just one. The signature bolt shape is distinctive and captures the boldness that Power Puffs is all about. We wanted every flavour to bring its own signature twist, whether it's cheesy, achari, spicy or pizza-loaded. The idea was simple, take a snack that's fun, flavour-packed, and impossible to resist."

Adding further, Nikunj Biyani, Co-founder, SuperYou, said: "Consumers today don't want to choose between taste and better ingredients, they expect both. That insight shaped Power Puffs from day one. We wanted to reimagine one of India's favourite snack formats with familiar flavours, with a distinctive shape and added protein, creating a snack people can enjoy every day and without feeling like they're making a compromise."

Available in 33g and 55g packs, the range will be sold through Amazon, Flipkart, Blinkit, Instamart and Zepto, as well as select modern trade and general trade outlets across major Indian cities.

With the launch, SuperYou aims to strengthen its presence in India's packaged snacks market by combining familiar flavours with better-for-you ingredients and added protein.

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