Dentsu Sports & Entertainment elevates Paroma Dayal as National Head, Entertainment & Branded Content.
She has previously served as Vice President, Sports, E-Sports, Gaming and Live Experiences at the company.
Dayal brings extensive experience across digital and broadcast platforms, with integrated partnerships across entertainment properties such as MTV Roadies, MTV Splitsvilla, MTV Hustle and MTV Unplugged.
Prior to her career in dentsu, Dayal has served as the Senior Client Partner, APAC at Quora. She has also worked with MX Player, Viacom18 Media’s Youth, Music & English cluster, Star India Pvt Ltd. and India Today.
