Kinnect, part of Omnicom Advertising India, has appointed Shipra Chinchankar as National Planning Director. In her new role, she will lead the agency’s national planning function, with a focus on strengthening brand strategy and aligning its work more closely with business objectives.
Chinchankar will report to Chandni Shah, CEO of Kinnect and 22feet. Her appointment comes as the agency looks to develop more integrated, multi-platform brand solutions. She brings over 19 years of experience in strategy and planning across agencies including erstwhile FCB Ulka, JWT and Lowe Lintas. Her experience spans brand architecture, market launches and growth across categories, with brands such as Amul, Tata Teleservices, TCS, Good Knight and Parag Milk Foods.
During her 13-year stint at erstwhile Lowe Lintas, Chinchankar worked extensively across Unilever’s portfolio, including Surf Excel, Vim, Glow & Lovely and Knorr. Her work included acclaimed Surf Excel campaigns around Ramzan and Holi. She has also contributed to the launch of Hershey’s chocolate portfolio in India, the revitalisation of Complan and the launch of Prudential Health in the country.
Commenting on the appointment, Chandni Shah, CEO, Kinnect & 22feet, said, “At Kinnect, strategy is central to how we think about building brands and driving growth. As brand, commerce, content and technology converge, organisations that turn complexity into decisive strategic action will have the advantage. Shipra brings enduring brand-building principles together with the new-age thinking that is critical to where Kinnect is headed. Her leadership will deepen our strategic ambition, sharpen our point of view and strengthen our ability to solve real business problems and build brands for what comes next. I’m delighted to welcome her to Kinnect and look forward to the clarity and leadership she will bring to our next chapter of growth.”
Speaking on her new role, Shipra Chinchankar, National Planning Director, Kinnect, said, “Kinnect felt like a natural next step in my journey. After almost two decades in strategy, I see this as an opportunity to bring my experience in understanding people, brands and business into the world of new-age media and multi-platform brand building. My endeavour is to bring strategic rigour and new-age creativity together to help teams create work that is not just engaging in the moment, but also creates lasting value for brands. I’ve always believed that every creative idea needs a bit of logic, and every piece of logic needs a bit of creativity.”
