Axis Bank, in collaboration with Visa has launched ‘Dil Se Open Celebrations 2026’, featuring Bollywood actor Shahid Kapoor.
Conceptualised by Leo India, the digital-first campaign is focused on Axis Bank’s ‘Dil Se Open’ philosophy. As a bigger part of campaign, Axis Bank and Visa collaborated together to extend that philosophy into the festive season.
The ad film unveiled distinctive narrative with Shahid Kapoor and a little girl whose magical tops brings her wishes to life. Each time she places an object inside it, the object appears in the real world, turning imagination into reality. Shahid Kapoor, with his Axis Bank Visa Credit Card, enables these transformations.
Commenting on the development, Arnika Dixit, Group Head, Cards, Payments and Wealth Management, Axis Bank, said, “During the festive period, as spending extends across different needs and occasions, relevance, choice and flexibility become even more important. Our focus is to make festive and planned purchases more rewarding, while continuing to strengthen our cards proposition around evolving customer needs. Together with Visa, we are enabling customers to get more from their Axis Bank Credit Cards and make their spends work harder for them.”
Anoop Manohar, Chief Marketing Officer, Axis Bank, said, “Shahid Kapoor brings a distinctive energy to the narrative, helping us bring this idea to life in an engaging way. At Axis Bank, our endeavour is to complement the joy of the season with relevant value and rewarding experiences. Through our partnership with Visa, we are bringing customers compelling benefits across their festive spends, helping them make more of what matters to them.”
Gaurav Ramdev, Head of Marketing, India and South Asia, Visa said, “Festivals are a time to dream bigger and celebrate more. Together, this festive season, Visa along with Axis Bank are powering possibilities and offers that make festive moments and celebrations truly special.”
