Lotte India, the confectionery brand, has launched a new ad campaign for its choco-coated biscuit sticks ‘PEPERO’. The campaign titled ‘We Are All PEPEROs’ highlights how friends with different interests and habits come together.
Conceptualised by Dentsu Creative, the 65- second ad film opens with the question: “Who are these PEPEROs?” Set to a catchy musical track, the film introduces a range of distinct personalities through their individual PEPERO-eating habits. Some are shown eating the biscuit first and save the chocolate coating for later, while others start with the chocolate first. Some finish their PEPERO in one go, while others take their time. Through the campaign, Lotte India aims to connect PEPERO with everyday moments of friendship.
Ms. Rachna Anbumani, Vice President and Head of Marketing, Lotte India Corporation Private Limited, said, “Our brief was clear. We wanted our campaign to introduce new audiences to PEPERO, making it an integral part of their friends’ gang. With relatable situations built around our ethos of friendship, love and sharing, we believe we have a film that brings ‘We Are All PEPEROs’ to life.”
Indrajeet Mookherjee, President - Integrated Client Management, Dentsu, added, “Here’s a film that sings its way into conversations. Centered around honest human connection, each situation leaves you thinking, ‘Hey, I know a friend like that!’ That’s what we want people to think of when they open a pack of PEPERO”.
The campaign is live across television, YouTube and social media platforms, targeting young consumers through music and relatable friendship moments.
