IVS Group announced the appointment of Atish Bhatia as Group Chief Marketing Officer and Head of its fashion segment, IVS Fashion.
In this new role, Bhatia will focus on driving the Group’s brand strategy while spearheading the growth and expansion of its fashion business. He will lead the business of The BT Club, a Gen Z focused Street wear brand and NotreDeim, a premium lifestyle apparel brand.
With over a decade of experience across Fintech, media, digital platforms, brand partnerships, monetisation and growth strategy, Bhatia has served as Chief Marketing Officer at FiatPe, where he led marketing initiatives focused on brand building, merchant engagement and business growth in India's digital payments ecosystem.
Prior to that, Bhatia was associated with Saregama India Ltd., serving as the Head of Sponsorship, leading strategic partnerships and brand alliances.
His professional experience included roles at Pocket Aces, where he worked as Monetisation Manager for Dice Media, and ELLE India, where he served as Region Head for West and South, overseeing digital, print, brand solutions and experiential initiatives. He has also worked with renowned media houses including Times Internet, Forbes India, Naukri.com and Hindustan Times where he managed diverse functions for business expansion and revenue growth.
