Livguard has launched its new brand positioning message, ‘Powering the Homes of Tomorrow,’ to highlight the company’s commitment to creating a smarter, more energy-efficient future. The brand is leveraging IPL 2025 to drive awareness and adoption of reliable solar and inverter-battery solutions across Indian households.
As the excitement of the IPL season builds, Livguard takes centre stage with two new television commercials (TVCs) featuring Bollywood megastar Akshay Kumar. The TVCs reflect Livguard’s vision of powering the homes of tomorrow using next-generation solar energy and inverter-battery technology.
The solar TVC takes a bold step in emphasising Livguard’s expertise in precision solar engineering. By focusing on meticulous alignment, robust installation, and cutting-edge technology, Livguard ensures higher solar generation, offering a future where homes are not only powered but truly empowered.
The second TVC highlights Livguard’s advanced inverter and battery solutions. As homes become more connected and energy demands rise, the brand ensures that every household is ready for the future. Livguard’s AI-charging systems, superior performance, and long-lasting batteries promise a seamless, energy-efficient experience.
These TVCs are designed to showcase Livguard’s commitment to fulfilling its vision of powering India’s energy future. The commercials are airing during live IPL broadcasts and across digital platforms, including YouTube.
"At Livguard, our mission is to empower the homes of tomorrow with technology-driven energy solutions that deliver the highest efficiency and reliability. Whether it’s through advanced inverters, AI-powered batteries, or high-performance solar solutions, we are committed to ensuring seamless power for modern consumers. Akshay Kumar also embodies this spirit of precision and purpose, making him the perfect partner for our journey. At Livguard, by continuously innovating, we are not just meeting energy needs, we are creating intelligent, future-ready solutions that make homes and lives smarter, more efficient, and truly connected,” said Rakesh Malhotra, Founder SAR Group.
"Homes today are more connected than ever, relying on smart devices, automation, and uninterrupted power, and we are powering the Homes of tomorrow. Our inverters, solar and battery solutions enable a seamless, always-on lifestyle. With innovation at our core, Livguard is future-ready to meet every energy demand. We’ve poured our passion and vision into these films, and we hope you enjoy watching them as much as we enjoyed creating them. Here’s to a future that’s brighter, smarter, and truly connected!” shared Sandhya Biswas, Head of Marketing, Livguard.
Vasudha Misra, President (Creative), Lowe Lintas, commented on the campaign: “Livguard Solar is just one of the ways in which this incredible Indian company is constantly seeking to innovate every detail of our homes. So it was very important for the communication to reflect that same energy and spirit. I believe that Aritra, Nishit and team managed to do just that, precisely, deftly, yet creatively in just 20 seconds. Of course, having a fabulous performer like Akshay Kumar made the task just a tad bit easier.”
As IPL energises fans across India, Livguard’s campaign is set to resonate with a nationwide audience, underscoring the company’s vision of powering homes of the future through tech-driven, connected, and automated energy solutions.
Watch campaign link here.
