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POCO India has made a bold move by announcing Bollywood star Akshay Kumar as its brand ambassador. The announcement comes just ahead of the launch of the highly anticipated POCO X7 Series, scheduled for 9 January at 5:30 PM, marking a significant milestone for the brand.
Known for his fearless persona and mass appeal, Akshay Kumar aligns perfectly with POCO’s “Made of MAD” philosophy. His association amplifies the campaign “Xceed Your Limits”, encouraging users to break boundaries and reach new heights.
The POCO X7 Series promises cutting-edge features for the premium affordable segment. The X7 features a durable 1.5K AMOLED 3D Curved Display, while the X7 Pro boasts the largest 6550mAh battery in its class, using advanced Silicon Carbon Technology. Both models are powered by Xiaomi HyperOS 2.0, delivering next-generation AI capabilities, durability, and immersive performance.
Himanshu Tandon, Country Head, POCO India, said, “At POCO, we’ve always embraced bold choices that reflect our vision of delivering innovative technology and empowering the next generation. Akshay Kumar’s fearless persona and mass appeal make him the perfect fit for a brand that thrives on breaking boundaries and redefining value. His partnership, coupled with the X7 series launch, highlights our strategic focus on scaling new heights and delivering transformative experiences as we gear up for an exciting 2025.”
Akshay Kumar, sharing his enthusiasm, remarked, “Partnering with POCO is an exciting new chapter for me. I’ve always admired brands that dare to be different, and POCO’s fearless approach to innovation and its ‘Made of MAD’ philosophy truly resonate with my personality. The X7 series campaign, ‘Xceed Your Limits,’ reflects the energy and determination I believe in—pushing boundaries and striving for excellence. I’m thrilled to be part of this journey as POCO inspires India’s youth to embrace bold choices and redefine possibilities in technology.”
This dual announcement signals POCO’s commitment to redefining value and innovation. With the X7 Series launch and Akshay Kumar’s endorsement, POCO is set to make a bold impact in India’s tech landscape.
