Enormous has appointed Pankaj Nihalani as Head of Creative, Mumbai, as the agency moves into its next phase of growth.
The appointment comes as Enormous focuses on expanding scale and strengthening its creative leadership. In his new role, Pankaj will be responsible for leading the agency’s creative output in Mumbai.
Pankaj joins Enormous from Ogilvy, where he most recently served as Executive Creative Director. He has over 16 years of experience in the advertising industry and has worked across a range of categories and clients, including Axis Bank, Rin, Adani, Perfetti, Pidilite, FOGG and Ambuja Cement. His work has received international and Indian creative and effectiveness recognition.
During his career, Pankaj has led campaigns for large brands, including work on Fogg and Adani. In 2024, he also wrote a feature film that won Best Screenplay and Dialogues.
Commenting on the appointment, Ashish Khazanchi, Managing Partner, Enormous, said, “Pankaj is one of those rare creative leaders who combines instinct with intent. He understands the pressures of large brands, the realities of scale, and the responsibility that comes with influence. As Enormous grows into its next phase, his presence adds serious weight to our creative leadership.”
Speaking on his move, Pankaj Nihalani said, “Enormous represents the kind of advertising I’ve always believed in, bold, honest, and deeply committed to the craft. I’ve known Ashish for years and have always admired the energy and ambition he brings to building something meaningful. With the momentum Enormous has today, this felt like the right place to do the most impactful work of my career.”
With this appointment, Enormous said it aims to strengthen its focus on building long-term brand ideas at scale for marketers.
