Enormous has launched a sequel to its ‘Har Koi Peera Lahori Zeera’ campaign for Lahori Zeera, following the earlier phase of the advertising effort.
The new film continues the narrative introduced in the first campaign, retaining its cultural references while extending the story. The agency said the follow-up aims to build on the existing brand idea rather than rework it.
The original ‘Har Koi Peera Lahori Zeera’ campaign focused on the brand’s cultural positioning and helped embed the phrase into everyday usage. It was rolled out across markets and contributed to brand recall and engagement, positioning Lahori Zeera as a challenger in the soft drinks category.
“Enduring brands are built on ideas strong enough to outlast narratives. Har Koi Peera Lahori Zeera succeeded because of its simplicity and honesty. When an idea is truly powerful, it doesn’t need reinvention, it needs consistency. Brands like Fevicol exemplify this belief,” said Ashish Khazanchi, Managing Partner, Enormous.
Speaking about the campaign, Saurabh Munjal, Co-Founder & CEO, Archian Foods Pvt Ltd. (Lahori Zeera), said, “With this campaign, we didn’t want to shout louder — we wanted to speak truer. Lahori Zeera has always stood for bold flavour and honest personality, and the film reflects that spirit. It’s witty, unapologetic, and rooted in real consumer behaviour, which is exactly how we like to build our brand. Thanks again to the dream team Enormous and Early Man Films.”
The sequel is part of Enormous’s ongoing work with Lahori Zeera to maintain continuity in brand communication while keeping it relevant to current audiences.
