Casio India has launched a new campaign titled ‘Never Just One’ for its Vintage AQ-240 watch series. The collection forms part of the company’s FUTURE CLASSICS lineup, which draws on elements from Casio’s earlier designs while aligning them with contemporary preferences.
The campaign focuses on Gen Z consumers, positioning the AQ-240 as a watch that reflects multiple identities rather than a single fixed style. According to the brand, the idea of 'Never Just One' mirrors the way younger consumers move across roles, moods and fashion choices.
Set in an urban environment, the campaign film presents the AQ-240 as adaptable to different everyday contexts. The watch features a dual-display dial combining analogue hands with a digital screen. The dial includes a sun-ray finish and a TV-shaped digital window, referencing earlier Casio designs.
Commenting on the campaign, Takuto Kimura, Managing Director, Casio India, said, “Through this product series and its campaign, we celebrate a generation that is dynamic, diverse, and always redefining itself. The AQ-240 embodies this same spirit, merging analog and digital & retro and modern. By introducing this bold new silhouette, we honour Casio’s rich legacy of innovation and craftsmanship, while staying attuned to the rhythm, aspirations, and cultural dynamism of modern India.”
The campaign was developed by Homegrown and directed by Varsha Patra. The film uses abstract visual elements to represent the theme of duality, aligning the combination of analogue and digital features in the AQ-240 with the varied identities of Gen Z consumers in India.
