Sociowash, an integrated advertising agency, has secured the direct-to-consumer (D2C) media mandate for AGEasy, the phygital senior care brand from Antara Senior Care, India’s fully integrated senior care ecosystem. The partnership is aimed at expanding AGEasy’s digital footprint and strengthening its position in the senior wellness space.
As part of the mandate, Sociowash will manage AGEasy’s D2C media promotions and digital advertising across platforms, with a focus on driving revenue and engagement. The agency will oversee media strategy and execution to communicate AGEasy’s core mission of enabling seniors to age with ease through products and solutions designed using expert insights.
Launched in 2023, AGEasy offers a curated portfolio of over 85 products across more than 180 SKUs, addressing key senior wellness needs including joint care, lung care, fall prevention and assisted mobility. The brand currently serves over five lakh seniors across India.
Expressing his delight on the partnership, Shlok Hari, Business Head (Media), Sociowash, said, “Collaborating with AGEasy gives us the opportunity to help build-up a purpose-driven brand that improves lives. Our focus will be on building a strong digital narrative that resonates with seniors and their families, while creating meaningful engagement around health, care, wellness and independence.”
Mukesh Ghuraiya, Chief Marketing Officer, Antara Senior Care, said, “At AGEasy, our vision is to empower seniors with everyday products and solutions that help them live more independent, fuller and healthier lives. We believe in helping seniors remain in charge. Sociowash’s integrated digital
expertise and creative storytelling approach align perfectly with our mission to make everyday wellness
solution accessible and trusted.”
The AGEasy mandate further adds to Sociowash’s portfolio of impact-led brands. The agency brings over a decade of experience in data-driven digital strategy and performance marketing, supporting brands through purpose-led communication and measurable outcomes.
