As 2025 winds down, India’s advertising industry continues to flex its creative muscle embracing long-form storytelling, AI-driven concepts, memeverse humour, emotional narratives, and sequels to last year’s standout ideas. In its annual review, IMPACT has unveiled the Top 75 Campaigns of 2025, honouring the work that shaped industry conversations this year.
Ranked No. 51 is Cleartrip’s latest campaign featuring author Chetan Bhagat, created to debunk the many myths around “travel-saving hacks.”
The films highlight how travellers often rely on unproven tricks, like booking flights at 3 AM or switching to incognito mode in the hope of getting cheaper fares. Many consumers also earn SuperCoins across platforms like Flipkart and Myntra but seldom use them while booking on Cleartrip.
The campaign reframes this behaviour by showing how SuperCoins can translate into real, tangible savings. In a playful crossover, Bhagat’s new book featured in the campaign humorously exposes these ineffective hacks while reinforcing the value of using SuperCoins for actual benefits.
The campaign is conceptualised by SW Network, led by Raghav Bagai, Co-founder.
For this year’s list, the IMPACT editorial board evaluated hundreds of campaigns on narrative clarity, creative craft, cultural relevance, originality, production quality, execution, and overall impact.
As the countdown to 2026 begins, IMPACT continues to spotlight the ideas and innovations that defined India’s ever-evolving advertising landscape in 2025.
