Metro Brands Ltd., one of India’s major footwear retailers, has assigned SW Network the digital creative mandate for FILA and the mainline creative responsibilities for Foot Locker. The move expands SW Network’s portfolio of creative accounts.
Metro Brands Ltd. has a nationwide presence and is associated with footwear across segments for men, women, and children. Over time, the company has positioned itself as a curator of global footwear trends while maintaining roots within the Indian market.
As part of the new mandate, SW Network will work on strengthening FILA’s digital presence, targeting the brand’s young, style-driven audience through contemporary storytelling and online engagement.
For Foot Locker, SW Network will develop the mainline creative strategy intended to reinforce the brand’s role in India’s sneaker culture, including themes of individuality, movement, and self-expression.
Pranav Agarwal, Co-founder of SW Network, expressed his enthusiasm for the collaboration, stating, “We’re excited to bring new energy to both FILA and Foot Locker. Our goal is to go beyond advertising and create work that connects with the community, sparks conversations, and inspires the next generation of trendsetters.”
Echoing this sentiment, Meenakshi Samantaray, Head of Marketing (AVP), Sports Division, Metro Brands Ltd., added, “With the athleisure market on the rise, Metro Brands Ltd. are focused on defining and leading this category. Collaborating with Sociowash, brings deep creative insight and cultural understanding, helps us amplify this vision and connect with our audiences culturally and strategically.”
This partnership marks the addition of another major account to SW Network’s roster, reinforcing the agency’s ongoing work in the advertising and creative services space.
