Ajay Gupte is expected to join dentsu in a senior leadership role, according to sources cited by e4m.
The appointment is likely to be aligned with dentsu’s Media++ strategy. Gupte stepped down from his role as President – Client Solutions at WPP Media at the end of January.
He had been associated with WPP Media since 2011, where he handled operations across South East Asia and India. Gupte has over 25 years of experience across media, sales and marketing, with work across India, Africa and Indonesia.
Previously, he served as Managing Director of Wavemaker Indonesia. He joined Wavemaker India in 2019 as COO – South Asia and was elevated to CEO – South Asia in January 2020.
In India, dentsu has developed an ecosystem of products focused on actionable intelligence. This ecosystem brings together global platforms and locally developed capabilities designed for the Indian market, integrating consumer insights, behavioural signals, identity frameworks and performance data into a unified decisioning environment.
