WPP launches WPP Production to integrate global creative and production operations

WPP has announced the launch of WPP Production, integrating Hogarth, WPP’s global production company, with the network’s wider production capabilities and creative producer teams worldwide. The move brings all creative production under one global platform, combining scale, technology, and creative operations to serve clients across markets.

The initiative marks a consolidation of WPP’s production resources, aimed at strengthening operational efficiency and expanding the group’s content creation capabilities in the AI-driven media landscape. Richard Glasson, Global CEO of Hogarth, will take on the role of CEO of WPP Production.

“This is a transformative moment for us and, more importantly, for our clients. Bringing all of WPP’s craft expertise together in WPP Production reinforces our position at the heart of WPP's integrated offering. It allows us to activate the full collective power of WPP – its talent, creativity, technology and data – to redefine content creation. We are focused on delivering smarter, more innovative and world-class storytelling that drives business for our clients,” said Richard Glasson, Global CEO, Hogarth and incoming CEO, WPP Production.

Cindy Rose, CEO of WPP, added, “The launch of WPP Production is a cornerstone of our strategic vision to integrate our services, making it easier for clients to access WPP’s full spectrum of capabilities. In a rapidly evolving landscape where content is king, WPP Production will be the powerhouse that enables us to be the trusted growth partner for our clients. This is about delivering exceptional value and setting new benchmarks for the quality and scale of content production worldwide.”

Under the new structure, WPP Production will consolidate specialist production resources across markets, with teams operating on a single platform using WPP Open’s production technology and AI-powered workflows. The company said this will allow clients to access creative, media and production services through an integrated ecosystem.

WPP Production is expected to deliver faster turnaround times, improved cost efficiencies and expanded access to production solutions across formats and markets. The group said the move aligns with its broader strategy to offer more seamless, integrated services across creative, media and production disciplines.
The transition to WPP Production will take effect on February 23, 2026, with existing client engagements and operations continuing without disruption.