Kinder Schoko-Bons Crispy, from the house of Kinder, has announced the launch of its nationwide cricket-season campaign, ‘Cheer to Win!’, aimed at engaging families through a participative cheering contest built around cricket and togetherness.
The campaign invites families to create original cheering slogans for their favourite cricketers, with selected participants earning an opportunity to meet Indian cricketers Suryakumar Yadav, Mohammed Siraj and Arshdeep Singh as part of the contest’s top reward.
The campaign film is set in the format of a talent show, with the three cricketers seated as judges. It features a family presenting an energetic cheer combining rhythm, wordplay and performance, prompting a spontaneous reaction from the players. The narrative closes with a call for families across the country to submit their own cheering entries as part of the contest.
Watch the campaign here:
View this post on Instagram
Commenting on the campaign, Zoher Kapuswala, Marketing Head at Ferrero India, said, “With the new Kinder Schoko-Bons Crispy campaign, we are bringing together three strong Indian connect points—families, cricket, and togetherness. Cricket continues to be a powerful passion point for Indian families, and the ‘Cheer to Win’ campaign leverages that cultural insight to create meaningful moments of bonding.”
Sharing his perspective, India T20I Captain Suryakumar Yadav said, "I am absolutely thrilled to be associated with Kinder Schoko-Bons Crispy. For me, cricket has always been more than just a game; it’s about those fun bonding moments, shared with my teammates. I'm super excited and looking forward to the unique cheers and meeting the families! Happy to bring that spirit of togetherness to all my fans, especially to the little ones.”
Participation in the contest is enabled via QR codes on promotional packs, directing consumers to the campaign microsite. After verification, families can upload their cheer along with a photograph or video. Entries will be evaluated based on creativity and spirit.
The campaign is positioned around shared family experiences during the cricket season and is currently live across digital platforms.
