OPPO India has rolled out a new digital campaign titled ‘Hat-trick Ki Tayyari’ as part of its ongoing communication for the recently launched Reno15 Series. The campaign features Indian cricketers Tilak Varma and Arshdeep Singh along with digital creator and cricket commentator Sahiba Bali, and coincides with the build-up to the T20 World Cup starting on 7 February and the upcoming Indian Premier League season.
The campaign draws from familiar, everyday moments associated with cricket preparation, moving beyond formal training environments to capture humour, banter and informal challenges between players. It builds on current conversations around India’s recent performances in men’s and women’s cricket, which have fuelled discussions around the possibility of a consecutive title win.
Conceptualised as a series of short films, each piece opens with Sahiba Bali posing the question, “Hat-trick ki tayyari kaise karte hain?”, setting the tone for unconventional preparation routines. Acting as an unexpected coach, she introduces playful activities such as Twister and traditional games like Seven Stones (Pithu), turning casual interactions into reaction-based challenges that highlight camaraderie and spontaneous exchanges between the players.
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The campaign comprises four short films of approximately 20 seconds each and is scheduled to roll out between 29 January and 2 February 2026 across OPPO India’s social media platforms, with extended distribution on YouTube and OTT services. The first film has been released on Tilak Varma’s social media page, with all four films accessible online.
The storytelling integrates features of the Reno15 Series, including telephoto zoom, 4K 60fps video recording and AI Pop-Out functionality, within the narrative of fast-paced, informal cricket moments. The devices’ imaging and video tools are presented as part of the filming environment rather than as standalone demonstrations, reflecting how audiences typically create and share sports-related content on digital platforms.
Commenting on the campaign, Sushant Vashistha, Head of Product and Digital Marketing, OPPO India, said, “Cricket remains the most powerful cultural touchpoint in India, especially during the World Cup and IPL. With ‘Hat-trick Ki Tayyari’, we wanted to be part of that collective cheer - celebrating the energy and optimism that binds the nation. Tilak Varma and Arshdeep Singh embody the fearless, forward-looking spirit of India’s youth, while Reno15 reflects the confidence, self-expression and spontaneity that define young India, making the storytelling feel natural, relevant and culturally rooted. Together, they strike a rare balance between composure and playfulness, bringing credibility and relatability to the storytelling.”
Introduced in 2019, the OPPO Reno Series has positioned itself around camera-led innovation and content creation, with a global user base of over 130 million. The Reno15 Series continues this trajectory by aligning its communication with evolving content behaviours and social media consumption patterns during major sporting events.
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