Ahead of their season opener in the TATA IPL 2025, Punjab Kings have officially unveiled their new campaign ‘Bas Jeetna Hai’ featuring Captain Shreyas Iyer, Head Coach Ricky Ponting, and the rest of the squad.
The high-energy campaign video showcases star players Arshdeep Singh, Lockie Ferguson, Yuzvendra Chahal, Glenn Maxwell, Marcus Stoinis, and Marco Jansen in candid training moments and striking cinematic frames. A standout moment features Arshdeep Singh letting out a lion’s roar—sher di dahaar—capturing the fearless spirit of Punjab, set to the powerful vocals of Punjabi singer Parmish Verma.
Special appearances by Shashank Singh, local heroes Harpreet Brar, Prabhsimran Singh, and Nehal Wadhera, along with rising stars Priyansh Arya and Musheer Khan highlight the team’s strong core of Indian talent.
Satish Menon, CEO, Punjab Kings, shared his thoughts on the campaign, “With this campaign, we’re not just showcasing our team—we’re celebrating a spirit. ‘Bas Jeetna Hai’ is more than a tagline. It’s an emotion every Punjab Kings fan lives by. We’re building a fun and fearless identity—on the field and off it. The atmosphere in the camp perfectly reflects what we’ve envisioned, and the boys are ready to give it their all.”
He further added, “I’m confident fans will connect deeply with this campaign. Here’s wishing the team a memorable and successful season ahead.”
