Sony India rolls out wildlife-centric brand campaign ‘Think Wildlife, Think Sony’

Sony India has launched its new brand campaign, ‘Think Wildlife, Think Sony’, aimed at encouraging a wider audience to explore wildlife photography and filmmaking. Building on the success of its earlier initiative, Think Weddings, Think Sony (TWTS), the campaign positions Sony as a preferred choice for wildlife imaging by making the genre more accessible to both enthusiasts and professionals.

Rolled out across digital platforms, the campaign highlights how Sony’s digital imaging solutions enable creators to begin and grow their wildlife storytelling journeys with confidence. A key differentiator of Think Wildlife, Think Sony is its distinctive sonic identity. Moving beyond conventional background scores, the campaign introduces an anthem-led approach designed to make the idea memorable and participative. Conceived as a high-energy track, the TWTS anthem translates Sony’s storytelling philosophy into music, encouraging audiences to engage with it across social platforms.

Watch the campaign here:



Through this initiative, Sony shifts focus from promoting individual products to fostering a creative community, where wildlife images and films move beyond personal galleries to reach wider audiences. With its range of cameras, lenses and accessories, Sony continues to build an inclusive digital imaging ecosystem that supports creators across skill levels and genres, while strengthening its presence in the wildlife imaging space.

Speaking about the campaign, Mukesh Srivastava, Head of Imaging Business, Sony India, said, “With Think Wildlife, Think Sony, we want people to feel the heartbeat of the wild. In the rush of our everyday lives, wildlife gives us space to breathe, a moment of calm, a sense of meditation. When that split-second action unfolds, we want every enthusiast to feel ready, confident, and supported to capture it. That’s the ecosystem Sony continues to build—where passion meets purpose, and every enthusiast has the freedom to tell their story their way.”

The campaign film showcases moments of wildlife observation and storytelling, highlighting the curiosity, patience and learning that define the genre. Featuring Indian actress and wildlife enthusiast Malavika Mohanan, the film presents an immersive perspective on engaging with the natural world, encouraging viewers to see wildlife photography and filmmaking as an accessible creative journey. The film is currently live across Sony India’s digital and social media platforms, including Instagram, Facebook, X (Twitter), LinkedIn, WhatsApp and YouTube.

With Think Wildlife, Think Sony, the brand repositions itself as a partner in creative journeys, supporting individuals as they move from curiosity to commitment, and from amateur exploration to confident wildlife storytelling.

Sony’s wildlife-focused portfolio includes high-performance cameras such as the ILCE-1 II, ILCE-9 III and ILCE-7R V, paired with a wide range of telephoto and super-telephoto lenses. Together, this ecosystem is engineered to help photographers and filmmakers capture fast action, distant subjects and unpredictable moments with precision.