ICICI Lombard, India’s leading private general insurer, has launched a new brand campaign titled ‘25 Years of Keeping Promises’ to mark 25 years of its journey. Over the past two and a half decades, the company has emerged as a key player in the general insurance industry, having served over 500 million customers, processed more than 60 million claims, protected over 250 million motor policies and provided health coverage to 40 million+ customers.
Through the campaign, ICICI Lombard expresses gratitude to its ecosystem of stakeholders for placing their trust in the brand, while acknowledging the responsibility that comes with safeguarding everyday dreams. The campaign reinforces the insurer’s long-standing commitment to standing by customers across life moments—protecting health, mobility, travel and aspirations.
Anchored in the brand’s philosophy of ‘Nibhaye Vaade’, the campaign reflects an approach that has guided ICICI Lombard since inception. Over the years, this promise has translated into customised product offerings, consistent service delivery, a strong partner ecosystem, technology-led processes supported by human intervention, and a customer-first mindset.
At the heart of the campaign is a brand film built around the metaphor of an origami bird, symbolising fragile dreams that are able to soar when protected. Rendered in ICICI Lombard’s signature orange, the origami bird appears across everyday, real-life moments, blending realism with a subtle touch of magic. The narrative conveys a simple belief: when responsibility is honoured, dreams don’t just survive—they rise.
Watch the campaign here:
The film is accompanied by a soundtrack that functions as an ode to customers, acknowledging the faith they have placed in the company and reinforcing ICICI Lombard’s assurance of dependable protection. The recurring visual of the origami bird reflects the shared trust of millions of customers whose aspirations—big and small—have been safeguarded over the years.
Commenting on the campaign, Sheena Kapoor, Head – Marketing, Corporate Communications & CSR, ICICI Lombard, said, “Our journey of 25 years has been shaped by one simple belief—that insurance should empower people to move forward with confidence. The film captures slice-of-life moments and symbolises how protection, when delivered with care and consistency, enables aspirations and fulfils dreams. Having served over 500 million customers and stood by them through more than 60 million claims, this campaign is an ode to the trust our customers place in us and our commitment to quietly support what matters most to them.”
The multimedia campaign will be rolled out across digital, social, television, print and select on-ground touchpoints, anchoring a year-long engagement to commemorate ICICI Lombard’s 25-year milestone. It also sets the tone for the brand’s next phase—rooted in responsibility, guided by trust, and focused on protecting Indian aspirations in a changing world.
