ASICS, the global Japanese sportswear brand, today announced the onboarding of Indian national team cricketers Shivam Dube and Varun Chakravarthy, as it launches its latest brand campaign, ‘Move Your Body, Move Your Mind’. The campaign reinforces ASICS’ 75-year commitment to the transformative power of movement for both physical and mental wellbeing. The announcement comes at a pivotal moment, with both athletes preparing to represent India at the upcoming World Cup.
Shivam Dube embodies strength, mobility, and endurance built on power and balance—qualities that closely align with ASICS’ performance-led engineering. Varun Chakravarthy, one of cricket’s most distinctive mystery spinners, is defined by composure, focus, and tactical clarity under pressure, reflecting the brand’s core belief in a sound mind supporting peak performance. Together, they represent ASICS’ philosophy of authentic, balanced performance that connects elite sport with everyday movement.
Speaking on the announcement, Rajat Khurana, Managing Director, ASICS India and South Asia, said, “At ASICS, we’ve always been inspired by transformation journeys built on grit, self-belief, and consistency. Shivam and Varun represent two different expressions of the modern Indian athlete—one driven by explosive power and adaptability, the other by precision and composure—yet both grounded in discipline and balance. Their journeys strongly align with our philosophy of ‘Sound Mind, Sound Body,’ and we’re proud to welcome them into the ASICS family.”
Sharing his thoughts on the collaboration, Shivam Dube said, “I’ve always believed that growth comes from staying consistent, especially when the path isn’t linear. That’s why ASICS resonates with me. The brand understands performance in a holistic and grounded way. This partnership feels like a natural extension of the mindset I’ve built over the years, and I’m excited to represent a brand that champions balance, purpose, and long-term evolution.”
Commenting on the association, Varun Chakravarthy said, “For me, performance has always been about preparation, patience, and mental clarity. ASICS’ ‘Sound Mind, Sound Body’ philosophy reflects how I approach the game and my training. I’m excited to be part of a brand that values long-term development and balance, both on and off the field.”
With Shivam Dube and Varun Chakravarthy joining its growing athlete portfolio, ASICS continues to strengthen its presence in cricket, a sport that demands resilience, durability, and efficient movement. Through ‘Move Your Body, Move Your Mind’, the brand champions the power of movement as a catalyst for overall wellbeing, reinforcing its mission to inspire people everywhere to experience the uplifting benefits of an active life.
