JioStar has appointed Bhaskar Ramesh as Head of Entertainment Sales, Digital. He joins from Google, where he most recently served as Director – Omnichannel Businesses.
Bhaskar will report to Kevin Vaz, CEO, Entertainment, JioStar. In his new role, he will oversee the development of the company’s advertising ecosystem, focusing on revenue growth, advertiser partnerships and the alignment of content, technology and sales operations.
“I believe that the future of streaming will be built as much on smart monetization as on engaging content. It was important for us to identify a leader who understands how data, technology and creativity come together to deliver perceptible outcomes for our partners. With the strong digital expertise that he brings to bear, I am confident that Bhaskar will add tremendous value to the business,” said Kevin Vaz, CEO, Entertainment, JioStar.
At Google, Bhaskar was part of the India leadership team and worked on partnerships across the technology, retail, finance, consumer packaged goods and automotive sectors. He also led monetisation and product strategy for YouTube India, contributing to its growth and addressing planning, pricing and measurement challenges. He advised senior executives on digital growth and represented India on global strategy forums.
Before joining Google, Bhaskar worked in the CPG and media and entertainment sectors with organisations including Godrej, Marico and Reliance Broadcast Network. He holds a post-graduate diploma in Management from the SP Jain Institute of Management & Research.
