JioStar Group appoints Stephan Bugaj as SVP of GenAI Content & Technology

The move signals JioStar’s push towards AI-native storytelling, interactive formats and intelligent content pipelines for next-generation entertainment

JioStar Group has announced the appointment of Emmy Award winner Stephan Bugaj as Senior Vice-President – GenAI Content & Technology, as the group accelerates its vision to build AI-native, next-generation entertainment experiences.

In his new role, Bugaj will focus on shaping intelligent content pipelines, interactive storytelling formats and scalable creative frameworks. His mandate is aligned with JioStar’s ambition to enable faster experimentation, deepen audience engagement and help define how entertainment is created and experienced globally in an AI-first environment.

Prior to joining JioStar Group, Bugaj served as Chief Creative Officer at Genvid Entertainment, where he co-developed the Massively Interactive Live Event (MILE) format, integrating streaming, gaming and real-time audience participation. He also built AI-native creative pipelines and tools for filmmakers, and as a creator-showrunner, led the development of interactive storytelling productions that combined premium narratives with live, participatory engagement.

A senior creative and technology leader with over three decades of experience, Bugaj has held leadership roles across companies including DJ2 Entertainment, Pixar Animation Studios, Telltale Games and Hanson Robotics. He is widely recognised for translating emerging technologies into scalable creative platforms, with work spanning AI-driven content systems, adaptive narrative frameworks, digital production pipelines and immersive media environments.

JioStar Group is already investing in AI-powered capabilities across its content ecosystem, including conversational interfaces, second-screen engagement layers and AI-assisted content workflows. The appointment of Bugaj is expected to further accelerate innovation across interactive formats and next-generation entertainment experiences designed for digital-first audiences at scale.

With this move, JioStar Group reinforces its commitment to advancing the role of artificial intelligence in storytelling, content creation and audience engagement, positioning itself at the forefront of the evolving global entertainment landscape.