Cipla Limited has announced the launch of its nationwide awareness campaign, ‘Win Over Weight’, aimed at reshaping how obesity is perceived and addressed in India. The initiative seeks to move the conversation away from weight-centric stigma and towards improved health outcomes, confidence and quality of life, positioning medical consultation as an informed and empowering step rather than a last resort.
Rooted in empathy and science, the campaign challenges long-standing misconceptions around obesity and highlights the need to view weight management as a long-term health priority instead of a personal failure. By focusing on everyday improvements such as better mobility, energy levels and overall well-being, Win Over Weight places lived experiences at the centre of the narrative.
Drawing from real-life moments and daily struggles faced by people living with obesity, the campaign underlines how structured medical guidance, supported by lifestyle changes, can help individuals manage their condition in a sustainable manner. It also aims to provide credible, easy-to-understand information to encourage timely intervention and responsible long-term care.
Commenting on the campaign, a Cipla spokesperson said, “Obesity is a complex, chronic condition with serious health consequences, yet it continues to be misunderstood and addressed too late. Through this campaign, we aim to shift the conversation from stigma to science, placing real-life health outcomes at the centre and helping individuals seek timely medical consultation as an informed, empowering step in managing obesity responsibly and for the long term.”
They added, “At Cipla, our focus has always been on building access to science-led care that is empathetic, credible, and relevant to India’s evolving health needs. This campaign reflects our commitment to shaping a more informed obesity care ecosystem—one that supports early action, normalises medical guidance, and stays true to our legacy of Caring for Life.”
Rohit Malkani, Chief Creative Officer, Saatchi & Saatchi India, said, “At Saatchi & Saatchi India, we began the campaign by building on a simple but powerful insight. Obesity is often experienced through everyday limitations that leave people second-guessing themselves and feeling like they’re losing the battle to weight. By grounding the storytelling in lived outcomes and positivising it with the ‘Win Over Weight’ message, we aimed to create a narrative that feels relatable, respectful and capable of reshaping how India talks about obesity.”
With Win Over Weight, Cipla reinforces its commitment to building awareness around obesity as a chronic health condition and contributing to a more informed, empathetic and science-led approach to obesity care in India.
