Omnicom Media agency PHD has won the global media agency of record mandate for Mandai Wildlife Group, covering key markets including Singapore, Australia, India, Indonesia, the Philippines, Japan and South Korea.
The account will be led strategically from Singapore, further strengthening PHD’s global leadership credentials and its integrated media offering. Effective January 2026, the agency will handle Mandai Wildlife Group’s end to end media responsibilities, including integrated media strategy, planning, buying, activation and performance optimisation across all paid media channels.
PHD was appointed following a competitive pitch process, with Mandai Wildlife Group citing the agency’s strong strategic thinking, deep understanding of its business and visitor ecosystem, robust data and effectiveness framework, and a collaborative operating model that blends global best practices with strong local market execution.
Speaking about the appointment, Sumiati Hashim, Managing Director, PHD Singapore, said, “We are honoured to welcome Mandai to our portfolio of leading global brands. This appointment reflects Mandai’s confidence in our data-driven approach, powered by our AI-driven marketing intelligence platform, Omni, and our ability to deliver innovative, effective media solutions. We look forward to leveraging Omni’s advanced capabilities to deliver a connected ecosystem that addresses the client’s business challenges, helping them outthink, outpace, and outgrow the competition.”
Belina Lee, Deputy Chief Executive Officer, Mandai Wildlife Group, added, “We’re excited to partner with PHD, whose strategic expertise, global cultural insight, and media know-how support our mission to reach and engage audiences in key markets effectively. Together, we look forward to amplifying awareness for wildlife conservation and driving meaningful impact for people and the planet.”
