Compass Communications has bagged the public relations mandate for Virohan, an education-to-employment industry partner in healthcare. The partnership aims to strengthen Virohan’s brand presence in healthcare education and to bridge the gap between industry demand and skilled manpower.
Since its inception in 2018, Virohan has partnered with over 20+ higher education institutions as an industry partner, preparing more than 13,000 aspiring healthcare professionals, and collaborating with over 2,000 healthcare employers.
Virohan enables universities to deliver undergraduate programs in allied healthcare, nursing, and healthcare management. On the industry side, it works closely with several healthcare organizations including Lenskart, Medanta, Healthians, Dr. Lal PathLabs, and many more.
Speaking on the partnership, Sumedha Gupta, Head of Brand at Virohan, said: “At Virohan, we’re building a healthcare education ecosystem that is industry-aligned, outcome-driven, and scalable. As we expand our partnerships across universities and healthcare employers, having a communications partner who understands both education and healthcare is critical. We’re excited to work with Compass Communications to shape a strong, credible narrative around Virohan’s mission and impact.”
Rafi Q Khan, Co-Founder at Compass Communications, added “Virohan is solving one of the most pressing challenges in the healthcare ecosystem today—the talent crunch. Their tech-driven approach to vocational training is truly transformative. We are excited to partner with Virohan to amplify their vision of building a robust healthcare workforce and to showcase their leadership in the healthcare education space.”
Compass Communications, co-founded by Rafi Q Khan and Rohan Srinivasan, currently has a portfolio of over a dozen national and international clients across BFSI, Automotive, Technology, Education, Executive Search, Luxury, Consumer Tech, Real Estate and Healthcare. The agency currently works with clients across Delhi NCR, Bangalore, Kolkata and Chennai.
