BigTrunk Communications Appoints Santosh Pawar as Senior Vice President – Business

BigTrunk Communications has announced the appointment of Santosh Pawar as Senior Vice President – Business, reinforcing the agency’s leadership team as it scales its growth, partnerships, and market expansion efforts.

Santosh brings over a decade of leadership experience across India’s leading broadcast and entertainment networks. He has held national sales leadership roles at Sun TV Network and Shemaroo Entertainment, and previously served as Zonal Head – Sales at Zee Entertainment Enterprises. His expertise spans building large-scale advertiser relationships, driving regional and national revenue growth, and navigating complex media ecosystems.

His move to BigTrunk reflects the increasing convergence between traditional media monetisation and digital, performance-driven marketing, as brands look for integrated and measurable solutions across platforms.

Speaking on his appointment, Santosh Pawar said, “BigTrunk Communications is at an exciting stage of growth where digital solutions are directly influencing business outcomes for brands. I look forward to leveraging my experience in media partnerships and market expansion to help the agency scale its impact and build stronger brand relationships across industries.”

Commenting on the appointment, Bharat Subramaniam, Founder and Managing Director, BigTrunk Communications, said, “Santosh’s deep experience in national media sales and advertiser partnerships adds a significant dimension to our leadership team. His understanding of brand ecosystems and market dynamics will help us accelerate our growth and strengthen our partner-led approach across categories.”

With this appointment, BigTrunk Communications continues to strengthen its leadership bench as it expands its presence across India and international markets.