Heroes are not defined by where they come from, but by how far they are willing to go. Sonata’s new brand film campaign, ‘Watch Out For Us’, celebrates the generation driven by purpose, pace, and self-belief. They adapt with resilience and carry an undeniable hunger to grow. For them, style is an extension of how they move through the world. Fuelled by hustle, Sonata celebrates those who carve their own path.
Watch out for us marks Sonata’s next chapter as a brand that moves with the rhythm of young India. This film captures a mindset that refuses to wait for validation or permission. It reflects a generation that shows up with intent, takes up space on its own terms, and measures progress not by applause but by personal milestones. The watch becomes a constant companion, present in moments of decisions and change.
At the heart of the campaign is a high-energy film that follows the journeys of three hustlers, each navigating their own dreams, struggles, and milestones. Set to a rap-style narrative, the film brings honesty and rhythm to the forefront, mirroring the pulse of young India.
Ranjani Krishnaswamy, Chief Marketing Officer, Analog watches at Titan Company said “Over the past year, Sonata has undergone a deliberate brand evolution to align with the mindset of a new generation of consumers - ambitious, self-assured and redefining success on their own terms. As a value-led fashion watch brand, our strategy is anchored in relevance, accessibility and aspiration. We are focused on Building a brand that not only reflects the cultural pulses of emerging achiever’s but also enables their journeys - positioning Sonata as a credible, contemporary choice for the next wave of India’s growth consumer.”
