Percept Live Pvt. Ltd., a wholly owned subsidiary of Percept Limited, has announced the appointments of Nikhil Uniyal as Business Head and Sonal Shah as Head – Brand Partnership and Sponsorship Sales, effective February 1, 2026.
The appointments form part of the company’s efforts to drive growth, monetisation and expansion of its live, hybrid and content-led intellectual properties in India and international markets.
Percept Live operates across live and digital experiences and owns a portfolio of intellectual properties spanning music, culture, sports, fashion and lifestyle. Its properties include Sunburn, Bollyboom, EPL (Eat Play Love), Windsong, IMS (India Model Search) and XCC (Xtreme Combat Championship).
As Business Head, Nikhil Uniyal will be responsible for growth, diversification and monetisation across Percept Live’s businesses, including live entertainment, content production, talent management and marketing communications. He brings over 16 years of experience across media and marketing, with previous leadership roles at Wondrlab India, ENIL (Radio Mirchi), The Times of India Group (Red Cell) and GroupM (MEC). His background includes business development, revenue leadership and intellectual property creation across multiple markets in India.
In his new role, Uniyal will focus on strategy, innovation and expansion across domestic and international markets.
Nikhil Uniyal, Business Head, Percept Live, said, “Percept Live stands at a powerful intersection of culture, content, technology, and scale. I’m excited to lead the business at a time when live entertainment is evolving into a year-round, always-on engagement platform for brands and consumers alike. With a strong portfolio of IPs and an experienced leadership team, our focus will be on amplifying impact, driving innovation, and building sustainable, future-ready growth engines that position Percept Live as a global benchmark in immersive entertainment.”
Sonal Shah has been appointed Head – Brand Partnership and Sponsorship Sales and will lead sponsorship, brand solutions and revenue partnerships across the company’s intellectual properties. She has over 26 years of experience in ad sales, brand solutions, influencer marketing and experiential sales, with prior senior roles at ZEE Entertainment Enterprises Ltd. and Discovery Networks Asia-Pacific.
Her experience includes branded content, live events and sponsorship-led initiatives across television, OTT, digital, social media and on-ground platforms. At Percept Live, Shah will focus on developing integrated brand partnerships and sponsorship frameworks across the company’s portfolio.
Sonal Shah, Head – Brand Partnership and Sponsorship Sales, Percept Live, said, “Percept Live’s IPs are cultural powerhouses with unmatched scale, relevance, and emotional connect. I’m thrilled to be part of this journey and look forward to building deeper, more meaningful brand partnerships that go beyond visibility to deliver measurable value, creativity, and long-term equity. Together, we aim to create sponsorship ecosystems that are immersive, integrated, and truly transformational for brands.”
Commenting on the appointments, Karan Singh, CEO, Percept Live, said, “As Percept Live accelerates its expansion across geographies and platforms, we’re pleased to welcome Nikhil Uniyal and Sonal Shah to the leadership team. Their appointments significantly strengthen our leadership depth at a time when live experiential businesses are evolving into powerful, always-on growth engines. Nikhil’s ability to build and monetise IP-led businesses, combined with Sonal’s proven expertise in creating high-value sponsorship and brand partnership ecosystems, positions us to accelerate scale, sharpen monetisation, and build future-ready platforms. I’m confident they will play a pivotal role in shaping Percept Live’s next chapter of growth and global relevance.”
With these appointments, Percept Live will continue to focus on expanding its intellectual property portfolio and strengthening its position within the live entertainment, content and experiential marketing sectors.
