Cheil India has unveiled a CGI film to introduce the new Samsung Galaxy F70e 5G, built around the campaign thought ‘Fame Up’.
The campaign speaks to a generation of young creators who hustle but make no headlines, grind yet get no glory, and toil without setting trends. It calls upon them to step into the spotlight, with the film translating this idea through a visual metaphor of rising, standing out, and being seen.
Samsung Galaxy F70e 5G combines a high-quality portrait camera that keeps subjects sharply in focus, a 6000mAh battery built for all-day momentum, and a 120Hz refresh rate that enables fluid, seamless scrolling. Together, these features help you stay visible, powered, and in flow.
Set against a familiar urban landscape, the film opens with the ground dramatically parting. From beneath, the new Samsung Galaxy F70e 5G ascends on a circular platform. The phone continues upward, steadily moving beyond the city skyline, leaving the ordinary behind while drawing the eye skyward. At its peak, a spotlight locks onto the device, holding focus. The film closes with the line: “It’s time to Fame Up.”
