Canara HSBC Life Insurance Company Limited has launched ‘Promises Forever’, a digital film based on a social experiment conducted ahead of Promise Day 2026. The initiative aims to encourage families to speak openly about their finances.
The film focuses on a common issue in Indian households: hesitation in discussing financial matters such as bank accounts, investments and insurance policies with family members. While families often share everyday decisions, financial details are frequently left unspoken, which can create difficulties during unexpected situations.
According to the company, this lack of communication can result in family members being unaware of key documents, insurance coverage or points of contact, leading to delays and unclaimed benefits at critical times.
‘Promises Forever’ presents financial preparedness as a shared responsibility within families. The film features four real-life families who take part in guided conversations. These discussions begin with light-hearted questions on daily life before moving towards financial awareness and preparedness.
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The experiment reveals that while couples show emotional closeness and trust, many lack awareness of important financial information such as policy ownership, coverage details, nominees and steps to take in emergencies. The campaign highlights the gap between emotional bonding and financial transparency, encouraging viewers to reflect on their own preparedness.
Speaking about the campaign, Mr. Rishi Mathur, Chief Distribution Officer – Alternate Channels and Chief Marketing Officer, Canara HSBC Life Insurance, said: “The stark reality of huge unclaimed amounts in the financial sector drove us to engage with families and dig deeper into this social phenomenon. Critical conversations about bank accounts and insurance, even how to access our digital accounts, are often the conversations we postpone, even with our closest relationships. Hence, ‘Promises Forever’ is rooted in a simple but powerful truth — families thrive when information is shared, not siloed. We want to encourage families to replace this hesitation with openness, so they are better prepared to support one another through life’s most important moments."
