Canara HSBC Life Insurance Company Limited has launched a new brand campaign featuring cricketer Jasprit Bumrah and media professional Sanjana Ganesan. The campaign focuses on the role of promises in long-term planning and legacy building, continuing the company’s positioning as a ‘Promises ka Partner.’
The campaign includes two short films that centre around personal conversations between Bumrah and Ganesan. The films depict promises as ongoing commitments that influence family life and future security.
In one of the television commercials, Bumrah reflects on the temporary nature of fame and contrasts it with the lasting significance of personal commitments. Ganesan’s role in the narrative highlights emotional support and joint responsibility in long-term planning.
The campaign is designed to reflect values such as trust, foresight and planning, in line with Canara HSBC Life Insurance’s messaging.
Mr. Rishi Mathur, Chief Marketing Officer and Chief Distribution Officer - Alternate Channels, Canara HSBC Life Insurance said, “At Canara HSBC Life Insurance our aim is to engage audiences with stories that reflect real-life aspirations and move beyond transactional conversations around insurance. Jasprit and Sanjana bring this to life beautifully, not just as public figures, but as a couple navigating life’s promises together. Through this campaign, we continue to strengthen our commitment to being a dependable partner in those promises.”
Jasprit Bumrah said, “Canara HSBC Life Insurance’s philosophy of being a ‘Promises ka Partner’ resonates with me on a personal level. In both cricket and life, it’s the long-term commitments, ones made quietly and upheld consistently, that truly define you. The films reflect this idea, showing how promises made to loved ones are not just emotional in nature, but foundational to a future that is secure. It’s a message I believe in deeply.”
Shoojit Sircar, Director of the brand films, added, “It was really great to work with Jasprit and Sanjana, it was lovely to bring out a side of their relationship, their partnership which hasn’t been seen before. I think with these films we were able to showcase the brand promise in a very simple and charming way. What made this possible was the brand’s clarity and their trust in the process. Working with Canara HSBC Life Insurance & Pravis felt less like a usual campaign and more like a lovely partnership.”
The campaign is aimed at young couples, families, and individuals with financial planning interests. It will be distributed across television, digital platforms, social media, and other channels. The campaign has been developed by Gurgaon-based PRAVIS Consulting.
