Bharti Airtel has announced a partnership with Adobe to provide Adobe Express Premium to its 360 million customers across India at no cost for one year.
Under the arrangement, Airtel customers will be able to access Adobe Express Premium, which is typically priced at around ₹4,000 annually, through the Airtel Thanks App without the need for a credit card. The offer applies to mobile, Wi-Fi and DTH customers.
The subscription allows users to create social media assets, marketing materials, short videos and other digital content using Adobe Express. Features include professional design templates, AI-powered tools such as background removal and image generation, video editing tools, access to Adobe Stock assets, professional fonts, cloud storage and resizing tools, with no watermarks.
Commenting on the partnership, Siddharth Sharma, CEO — Connected Homes and Director — Marketing, Bharti Airtel, said, "This partnership is about more than technology. It is about empowering millions of Indians with cutting-edge AI tools to create and innovate. From a student crafting their first resume to a small business owner designing a poster or a creator editing videos for followers, we want to empower every Airtel customer with the tools for self-expression. With Adobe Express, world-class creative tools are no longer a luxury—they’re a reality for every Indian."
David Wadhwani, President, Creativity & Productivity Business, Adobe, said, “We are committed to empowering everyone to create and stand out with Adobe Express, the quick and easy create-anything app. We are excited to partner with Airtel to bring Adobe Express Premium to millions of people across India for free, accelerating the growth of India’s vibrant creator economy and enabling people to easily produce standout content, whether boosting their careers, growing their businesses or promoting their passions.”
Adobe Express Premium includes templates designed for Indian festivals, weddings and local businesses, along with tools such as auto captions and instant resize. The service is available in English, Hindi, Tamil and Bengali.
Airtel said the offering is aimed at a wide range of users, including creators, consumers, students, small businesses and marketers, enabling them to produce digital content for personal, educational and commercial use.
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