As Valentine’s Day approaches, Tata Coffee Grand Cold Coffee has released a new digital film centred on everyday interactions in the workplace.
The film is part of the brand’s ongoing campaign, 'Too Cool to Have It Solo', and focuses on how shared coffee breaks and brief conversations can lead to connections during a typical office day. It places the ready-to-drink cold coffee within routine work moments, presenting it as a shared experience rather than a solo indulgence.
Set in a modern office, the film follows a short interaction between two colleagues whose paths cross during the workday. A simple coffee moment becomes an icebreaker, highlighting how small, unplanned encounters can shape workplace relationships.
Mr. Partha Biswas, President & Head – RTD Business, Tata Consumer Products, said, “Our focus in the ready-to-drink cold coffee segment is on building brands that are relevant to evolving consumption occasions, while remaining firmly anchored in quality, consistency and trust. As consumer lifestyles continue to shift, we see growing importance in brands that integrate seamlessly into everyday routines, offering both convenience and an elevated experience.
“That belief shapes the way the new film has been conceived. It focuses on familiar office moments, shared breaks, brief conversations, unplanned interactions and shows how Tata Coffee Grand Cold Coffee becomes part of those everyday connections, while continuing to stand for quality and indulgence,” he added.
Mayur Varma, CCO, 82.5 India, said, “We have made this film as a meet-cute story and not necessarily as an ad. I hope people find it entertaining and associate Tata Coffee Grand Cold Coffee with modern-day meet-cutes over time.”
Kiran Ramamurthy, CEO, 82.5 India, said, “Building on our platform of fostering connections, this new film reinforces the role of Tata Coffee Grand Cold Coffee as a social catalyst. We are taking the narrative from general hangouts into the everyday workplace, demonstrating that those ‘spontaneous, real moments’ we champion aren't limited by location. The product remains the trigger that transforms a mundane pause into a genuine interaction.”
The film forms part of Tata Coffee Grand Cold Coffee’s wider brand narrative, which focuses on shared moments and everyday connections, aligning with the Valentine’s Day period.
