Tata Tea Premium Care unveils its latest campaign, a tribute to the beauty of caring gestures. At its heart lies a belief: care for the ones we love should always feel special—it deserves to be premium.
The new TVC brings this philosophy of care to life where a husband notices his wife’s dedication after a long day at work. Instead of grand gestures, he chooses something personal: replacing their usual tea with Tata Tea Premium Care. One cup, brewed with care, becomes a symbol of love and warmth.
Commenting on the campaign, Puneet Das, President – Packaged Beverages, India & South Asia at Tata Consumer Products, said, “Today, many households are seeking not just great taste, but credible wellness cues in the choices they make. By combining Tata Tea Premium’s signature strong Assam blend with carefully selected natural ingredients like Ginger, Elaichi, Tulsi, Mulethi, and Brahmi—each celebrated for their time-tested wellness benefits—Tata Tea Premium Care delivers not just great taste, but the goodness of natural ingredients. It offers a more considered, premium alternative to regular tea—reflective of care that is truly elevated. This thought of Premium Care is beautifully brought to life in our new TVC, which portrays an everyday moment and shows that when you choose Tata Tea Premium Care, you are choosing to transform a simple chai break into an act of thoughtful well-being.”
