Zee appoints Sandeep Mehrotra as COO – Advertisement Revenue

Zee Entertainment Enterprises has appointed Sandeep Mehrotra as Chief Operating Officer – Advertisement Revenue, effective 3rd February, 2026.

In his new role, Sandeep will oversee the company’s advertisement revenue strategy, with a focus on leveraging convergence between its linear and digital businesses. He will be based at the company’s headquarters in Mumbai and will report to the Chief Executive Officer, Punit Goenka.

Laxmi Shetty will continue to lead the advertisement revenue vertical as Head - Advertisement Revenue, Broadcast & Digital, and will work under Sandeep’s guidance.

Commenting on the appointment, Punit Goenka, CEO, Zee Entertainment Enterprises Ltd. said, "The evolving entertainment landscape demands sharper monetisation strategies that are outcome-driven and platform agnostic. As we sharpen our revenue generation capabilities to build sustained growth for the future, we are also taking strategic steps to enhance our bench strength with experienced leaders. I am glad to welcome Sandeep, whose deep understanding of the advertiser ecosystem and expertise to build integrated monetisation frameworks across linear and digital segments, will play a pivotal role in driving sustainable and diversified growth for the Company. I look forward to working with Sandeep and team closely, to build a stronger and converged revenue generation model in line with our long-term ambitions.”

Speaking on his appointment, Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, Zee Entertainment Enterprises Ltd. said, “I am pleased to join ‘Z’ at this pertinent juncture, as the Company builds a robust monetization engine for the future. The long-term aspirations of the Company present a unique opportunity to drive higher engagement with advertisers and deliver meaningful value. ‘Z’ has a robust presence across the linear and digital segments, and I look forward to leveraging these strengths to shape a furthermore integrated and scalable advertisement revenue ecosystem for the future.”

Sandeep has experience in P&L management, multi-portfolio monetisation and enterprise growth across consumer-facing businesses. Prior to joining Zee, he was Head of Advertisement Sales - Network Channels at Culver Max Entertainment Pvt. Ltd., formerly known as Sony Pictures Networks India.