Kotak Mutual Fund Launches ‘Vote for Long-Term Growth’ Campaign for Kotak Flexicap Fund

Kotak Mutual Fund (Kotak Mahindra Asset Management Company Ltd / KMAMC) has launched a new investor awareness campaign titled “Vote for Long-Term Growth with Kotak Flexicap Fund”, aligning its messaging with the ongoing election season. The campaign encourages investors to apply the same thoughtful consideration used while choosing electoral candidates to selecting investment options for their long-term financial goals.

The campaign uses the familiar act of casting a vote as a metaphor for making meaningful financial choices that shape future outcomes. It positions Kotak Flexicap Fund as a flexible investment option aimed at helping investors remain focused on long-term wealth creation despite short-term market volatility and shifting market conditions.
With a mandate that allows dynamic allocation across market capitalisations and sectors, the fund is positioned to adapt to evolving opportunities as they arise. This flexibility is highlighted as a key attribute in navigating rapidly changing market environments.

Key features highlighted under the campaign include the fund’s ability to invest across large-cap, mid-cap and small-cap companies, an actively managed investment approach based on research-backed decisions, and a track record of over 15 years focused on long-term wealth creation.

Nilesh Shah, Managing Director, Kotak Mahindra AMC, said, “Every election reminds us that choices determine our future. The same principle applies to wealth creation. Successful investors stay focused on long-term fundamentals rather than short-term noise. Kotak Flexicap Fund embodies this philosophy — it gives our investment team the flexibility to navigate changing markets and participate in opportunities across the spectrum. In a world where uncertainty is constant, adaptability backed by disciplined research becomes a powerful edge for long-term investors.”

Kinjal Shah, Head of Marketing, Digital Products & Analytics at Kotak Mahindra AMC, said: “In this season of choices, we want investors to give their fund selection the same importance as casting their vote. Our ‘Vote for Long-Term Growth with Kotak Flexicap Fund’ campaign will be rolled out across multiple digital platforms, social media, and through targeted communication, leveraging the relevance of the voting season to remind investors not only to vote for the right candidate, but also to carefully select the right fund for their long-term goals.”

Kotak Flexicap Fund is positioned as a dynamic investment option suited for both first-time investors beginning their wealth journey and experienced investors seeking portfolio diversification. With the flexibility to invest across market capitalisations and adapt to market conditions, the fund aims to offer a disciplined, long-term investment approach.

The campaign video is available at: