This Valentine’s Day, Swiggy Limited has rolled out a new AI-powered campaign titled ‘Scan a Heart’, introducing an interactive in-app feature that turns heart-shaped objects into real rewards. Designed with Gen Z behaviour and social-first consumption in mind, the campaign invites users to scan any heart using the Swiggy app to unlock a flat ₹200 discount, valid until February 14, 2026.
At the core of the initiative is Swiggy’s AI-enabled image recognition feature, which allows users to scan heart-shaped objects found both online and offline. Once scanned, users instantly receive a discount coupon, turning a familiar Valentine’s Day symbol into a playful, tech-led engagement mechanic.
Watch the campaign here:
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The campaign is supported by a high-energy digital film built around Gen Z dating culture and social media storytelling. Featuring popular Instagram creators, the film explores modern relationship dynamics—from situationships and almost-dates to friendships and non-traditional Valentine celebrations. The narrative unfolds through a series of interconnected reels, mirroring how relationships are often expressed and revealed in today’s social-first world.
The film follows influencer Shivprizz, who sends Valentine’s Day hearts to multiple people, including fellow creator Suzanne, leading to a chaotic but humorous reveal. The storyline culminates in a simple takeaway: instead of just sending hearts, users can now scan them for real rewards on Swiggy.
Speaking about the campaign, Anuj Gupta, Vice President – Growth, Food Delivery, Swiggy, said, “Valentine’s Day today is no longer about celebrating just one romantic relationship. We wanted to move beyond the usual romantic narrative and include everyone who makes life memorable. With ‘Scan a Heart’, we’re using technology to create a playful, inclusive experience that rewards users regardless of their relationship status.”
By combining AI-driven interaction, pop culture storytelling, and humour, Swiggy’s Valentine’s Day campaign aims to make participation effortless and inclusive. Whether users are celebrating with a partner, friends, or on their own, the campaign reframes Valentine’s Day as a moment of shared fun rather than a singular romantic milestone.
The campaign film is currently live on digital platforms.
