Pride of Cows, the premium farm-to-home dairy brand from Parag Milk Foods Ltd, has unveiled a new brand identity.
The transformation aims to bring a younger, more dynamic and contemporary expression to the brand, moving it beyond conventional dairy communication towards a lifestyle proposition built around nourishment, well-being, nature and intentional living. This, according to the brand, is what Pride of Cows has always stood for.
At the heart of the new identity is the egret, a bird found around the Pride of Cows farm. While dairy storytelling has traditionally centred on the cow, the egret brings the larger farm ecosystem into brand communication and creates a distinctive visual and emotional world.
Developed in partnership with Pollinate, the new identity brings together global creative expertise across typography, illustration, motion and sound. Marta Cerdà Alimbau has contributed to the typography and logotype, Daria Lada to illustration, Emanuele Colombo to motion identity and Naren Chandavarkar to sonic identity.
Commenting on the development, Akshali Shah, Executive Director, Parag Milk Foods Ltd said, “Pride of Cows was never conceived as just another dairy brand. From the very beginning, we built it around a differentiated farm-to-home proposition and an aspiration for a very different kind of consumer relationship with dairy. As the consumer has evolved, the brand too needed to evolve. We wanted to move beyond the conventional codes of dairy and create a world that is younger, more dynamic and more aspirational. The new identity gives us the opportunity to make Pride of Cows not just a product choice, but a lifestyle choice. We want consumers to feel that Pride of Cows says something about who they are and the choices they make. The expression is new, but the foundation remains unchanged: the same farm, the same herd, the same single-origin philosophy and the same focus on quality.”
