Pepperfry has announced the launch of a refreshed brand identity, which includes a new brand logo and tagline—‘Fashion for your Home’.
The rebranding is accompanied with an expansion of product catalogue, bringing together a wider, more curated selection across 150+ categories and 100,000+ products, spanning furniture, home décor, furnishings, lighting, mattresses, kitchen and dining, appliances and more.
At the heart of the new identity is a logo inspired by Pepperfry’s expanding focus on the Home Products Marketplace. A mirrored silhouette of a home forms the ‘P’of Pepperfry, while its upward movement as an arrow represents rising aspirations.
The new colour palette moves from Ember Spice, representing ambition and the spark of something new, to Electric Bloom, representing individuality, expression and fashion-forward flair. The rounded, lowercase wordmark brings together warmth, approachability and contemporary expression.
Commenting on the new identity, Kulbhushan Atkar, Chief Revenue Officer, Pepperfry said, “As home increasingly becomes a reflection of individual personality, taste and aspiration, we saw an opportunity to make the experience of discovering products for the home equally expressive. ‘Fashion for your Home’ is our way of bringing that idea to life. Our ambition is to give consumers a larger catalogue to discover, experiment and own—with more choice, more variety and a curation that reflects the many different ways Indians live and express themselves. And we are making this discovery-led experience available wherever consumers choose to shop—whether on Pepperfry.com, at our 140+ physical stores, or through platforms such as Instamart, and Zepto. Our omnichannel presence with assisted buying gives consumers the flexibility to discover and shop for their homes in the way that works best for them. We want Pepperfry to be the place consumers turn to when they are looking to discover products for their home—with the variety, curation and inspiration to find pieces that reflect their personal style.”
