Pepperfry has promoted Kulbhushan Atkar to the role of Chief Revenue Officer (CRO), expanding his responsibilities to lead the company's online business across Category Management, Quick Commerce, Horizontals, Brand and Digital Marketing.
In his new role, Atkar will focus on driving revenue growth, enhancing customer engagement and strengthening the company's digital business.
Commenting on the appointment, Ashish Shah, CEO, Pepperfry, said, “Kulbhushan’s elevation to Chief Revenue Officer reflects both his contribution to Pepperfry’s growth journey and our confidence in his ability to lead the next phase of our online business. Since joining the company as Chief of Staff, he has consistently demonstrated an exceptional ability to combine analytical rigour with strategic thinking, bringing clarity to complex business challenges and helping drive sharper decision-making. I look forward to work with him as we get Pepperfry ready for its next phase of accelerated growth”.
Atkar joined Pepperfry as Chief of Staff and has since taken on leadership responsibilities across Marketing and Category Management, contributing to sourcing, customer acquisition and revenue optimisation. An alumnus of the Indian Institute of Management Calcutta, he brings experience in strategy, business operations, growth and category management.
Speaking on his appointment, Atkar said, “I am honoured to take on this responsibility and grateful for the trust placed in me by Ashish. Pepperfry has built a strong foundation over the years by continuously evolving with customer needs and market opportunities. I look forward to working closely with our teams, partners, and sellers to strengthen our customer proposition, drive innovation across our online business, and accelerate sustainable growth for the company.”
The appointment underscores Pepperfry's focus on developing internal leadership talent while supporting its long-term growth strategy.
