Pepperfry, India’s leading e-commerce platform for furniture and home décor, has unveiled its latest mattress brand, CLOUDDIO, through a bold new campaign titled ‘Lazy Knows What Lazy Wants’. In a society consumed by hustle culture, CLOUDDIO takes a stand by celebrating the art of relaxation and those who embrace comfort unapologetically.
The campaign redefines what it means to unwind—whether it's pressing snooze without guilt, transforming your bed into a personal sanctuary, or mastering the art of doing nothing. CLOUDDIO is more than just a mattress; it’s tailored for those who indulge in scrolling, snacking, binge-watching, and lounging. True comfort enthusiasts know what they need, and now they have it.
“CLOUDDIO isn’t just a mattress; it’s a rebellion against hustle culture. With ‘Lazy Knows What Lazy Wants,’ we’re celebrating those who take their relaxation seriously and embrace the slow life without guilt," said Hussaine Kesury, Chief Business Officer at Pepperfry. “We believe comfort is more than just sleep—it’s about creating a space where you can truly unwind, recharge, and be yourself. CLOUDDIO is crafted for those who make their bed the coziest place on earth, and we’re proud to be their partner in ultimate relaxation.”
The campaign flips the narrative, proving that laziness is not a flaw but a lifestyle that requires the perfect mattress. CLOUDDIO is designed to cater to all lazy-day essentials, from binge-watching marathons to midday naps. It combines premium comfort with expert-tested design to offer a solution for those who live, not just sleep, in their beds.
Taking time to rest and recharge isn’t just about indulgence—it’s vital for reducing stress, improving well-being, and boosting productivity when it counts. So go ahead, hit snooze one more time, and stay in bed just a little longer—CLOUDDIO has got your back.
