ColorPlus is turning its attention to the art of slowing down with ‘Live the Pause’, its Autumn Winter 2026 campaign starring actor Abhay Deol.
The campaign builds on ColorPlus’ long-standing take on smart casuals, a category the brand helped shape by bringing together international influences with its own approach to relaxed menswear. For AW26, the brand explores a quieter kind of aspiration — one centred not on the next milestone, but on making time for the present.
That thought comes naturally to Deol, whose public persona has long been associated with following his own path rather than convention. Through the campaign, his approach to life becomes a natural extension of ColorPlus’ contemporary take on casual dressing.
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Corduroy takes centre stage in the AW26 collection, bringing texture, warmth and a familiar sense of classic menswear to contemporary wardrobes. The collection combines classic wardrobe staples with a bold, vibrant colour palette.
“'Live the Pause’ captures that character in a way that feels very natural to the brand: the confidence to slow down, enjoy the moment and live life on your own terms. By infusing classic wardrobe staples with a bold, vibrant color palette, we are elevating everyday essentials that bring energy, confidence, and effortless style into daily life,” said Satyaki Ghosh, Whole Time Director and CEO – Raymond Lifestyle Limited.
“I’ve always valued associations that feel authentic and have a point of view beyond the product itself. ColorPlus, with its long-standing connection to menswear, is now embracing a more contemporary expression of how a man chooses to live, dress and spend his time. I’m genuinely happy to be part of this new chapter with Raymond. ‘Live the Pause’ is a thought that feels especially relevant today, and I look forward to bringing this spirit to life through the AW’26 campaign,” said Abhay Deol.
With ‘Live the Pause’, ColorPlus puts the spotlight on the quieter side of life — not constantly chasing what comes next, but making room to enjoy where you are.
