Macaw Paints, the decorative paints brand from the house of Shyam Steel, has unveiled its second television commercial featuring actor Kartik Aaryan. The new campaign sees Aaryan take on the role of ‘The Macaw Genie’, who uses magic and colour to transform ordinary homes into vibrant, festive spaces.
The TVC builds on the brand’s campaign thought, ‘Macaw ke rang, magic ke sang’, and centres on a homeowner whose pet macaw unexpectedly transforms into the larger-than-life Genie. As he makes his wishes for his home, the Genie brings each vision to life through a series of colourful transformations.
The campaign puts Macaw Paints’ palette of more than 10,000 shades at the centre of the storytelling, using the Genie as a metaphor for turning consumers’ colour aspirations into reality.
Commenting on the campaign, Kartik Aaryan said, “Macaw Paints has a very fun and imaginative way of looking at colours, and I really enjoyed taking that idea forward through this film. The thought of turning someone’s vision for their home into reality with a little bit of magic makes the story very relatable, especially during the festive season when everyone wants their home to feel special. I think ‘Macaw ke rang, magic ke sang’ captures that feeling beautifully.”
The TVC will roll out during the Puja season as part of a wider 360-degree festive campaign spanning digital and social platforms, on-ground activations and other consumer touchpoints. The campaign will encourage consumers to imagine and express their own festive home colour wishes.
Aaryan was appointed as Macaw Paints’ brand ambassador in 2025. The latest campaign builds on the association, using his playful screen persona and the Genie character to strengthen the brand’s festive positioning and appeal among younger consumers.
Megha Beriwala Gupta, Marketing Director, Macaw Paints and Shyam Steel Group, said, “Festivals are a time when people naturally look at their homes differently; they refresh, decorate and create spaces that feel more welcoming and celebratory. With Macaw Paints, we wanted to capture that emotional side of home transformation while keeping the communication light, engaging and memorable. The new TVC brings this thought alive through Kartik’s character as Macaw Genie, and the larger Durga Puja campaign will take this experience to consumers across multiple touchpoints.”
The campaign comes ahead of Durga Puja and Diwali, when home renovation and décor typically become a key part of festive preparations.
