VERO MODA has introduced actor Aditi Rao Hydari as the face of its Autumn/Winter 2026 campaign, as the fashion brand looks to deepen its presence and relevance in the Indian womenswear market.
The campaign brings together VERO MODA’s contemporary aesthetic with Hydari’s understated elegance, individuality and personal style. It positions her as an embodiment of the brand’s woman, described as self-assured, modern and confident in her individuality.
Built around the idea that ‘No woman is just one thing’, the campaign explores the different facets of a woman’s style across moments and occasions, while keeping individuality at its core. The AW26 collection features dresses, jumpsuits, co-ord sets, denim, blazers and knitwear, with pieces designed to work across different parts of the day.
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Speaking about the campaign, Sumit Dhingra, CEO & Country Director, BESTSELLER India, said, “VERO MODA has built a strong position in Indian womenswear, and we see significant opportunity ahead. As we enter the next phase of our growth, this campaign with Aditi Rao Hydari is an important step in strengthening the brand’s relevance and visibility in the market.
Speaking about the campaign, Aditi Rao Hydari said, "VERO MODA has always stood for quiet confidence, and that's something I connect with personally. Being part of the Vero Moda AW'26 campaign feels like a natural extension of that philosophy."
The collection featuring Hydari is now available across VERO MODA’s retail stores, app and website. The brand has also launched its festive collection, which is available both in stores and online, extending the brand’s focus on versatility to festive dressing.
