L’Oréal Paris has launched an exciting new digital campaign featuring Bollywood’s favourite couple, Aditi Rao Hydari and Siddharth, marking their return after the success of their first collaboration. The couple once again captivates fans with their charm and undeniable chemistry in a fun new digital film.
In this latest campaign, Siddharth takes to Instagram to share a nostalgic reference to his cult classic 2003 film Boys, in a light-hearted reel discussing the common issue of oily scalp caused by dirt and sweat. He highlights how this buildup of oil makes hair appear greasy. Enter Aditi, who hands him the L’Oréal Paris Hyaluron Pure Shampoo, a solution specifically designed to address scalp concerns. The duo then shares a playful exchange about the shampoo’s key ingredients, Salicylic Acid and Hyaluronic Acid, showcasing their signature chemistry.
The new campaign also highlights a common issue for those with an active lifestyle: maintaining a fresh and healthy scalp. The L’Oréal Paris Hyaluron Pure Shampoo is positioned as the perfect remedy, combating oil buildup and leaving hair feeling light, clean, and refreshed.
The playful banter continues as Siddharth jokingly reminds viewers that, while he is a fan of the product, Aditi remains the official brand ambassador.
Commenting on the campaign, Dario Zizzi, General Manager, L'Oréal Paris India, said, “We are delighted to feature Siddharth once again in our digital film, given his infectious energy and humor. We are also grateful for Aditi Rao Hydari's continued contribution to the L'Oréal Paris family. This campaign not only highlights their effortless chemistry but also addresses a common hair concern—oily scalp—through our scientifically advanced formula featuring Salicylic Acid and Hyaluronic Acid. At L’Oréal Paris, we are committed to developing innovative products that offer real beauty solutions.”
The film has been met with an overwhelming response, quickly gaining the attention of millions of viewers. The duo’s engaging on-screen presence has made the campaign a social media sensation. This collaboration successfully blends entertainment with expert-driven haircare solutions, further solidifying L’Oréal Paris’ position as a leader in the beauty industry.
