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Talking Point
Sports’ New Playing Field
BY Raaina Jain
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Ulka South appoints Siddharth Mehta as Group Creative Director
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Dot & Key appoints Siddharth Vaya as Senior Vice President and Business Head
BY TEAM IMPACT
Talking Point
Why Independence Day Campaigns Are Not Mass Anymore
BY Antora Chakraborty
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Siddhartha Shukla named Head – Categories & Channel Marketing at HCCB
BY TEAM IMPACT
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Siddharth Singh joins GScale as President – Marketing & CMO
BY TEAM IMPACT
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Britannia names Siddharth Parakh as Head of Strategy & Business Development
BY TEAM IMPACT
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Yatra partners with Kanoo Travel to expand enterprise travel business in the Middle East
BY TEAM IMPACT
Cover Story
Star Power or Scroll Power
BY Antora Chakraborty
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Siddharth Roy Kapur joins CineNow as Principal Advisor
BY TEAM IMPACT
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Coca-Cola elevates Siddharth Subramanian to Director-Marketing (Digital Commerce)
BY TEAM IMPACT
Spotlight
Driven By Memory, Powered By Tech
BY Anaum Shaikh
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Komerz acquires marketing consultancy Glassbox
BY TEAM IMPACT
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Britannia Jim Jam launches Marvel-themed campaign
BY TEAM IMPACT
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Britannia appoints Puneet Das as CMO, promotes Siddharth Gupta
BY TEAM IMPACT
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Britannia Treat Creme Wafers partners with Naruto for special edition packs
BY TEAM IMPACT
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Airtel to offer free Adobe Express Premium to 360 million customers
BY TEAM IMPACT
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Snitch enters corporate gifting category through partnership with Trruu Global Brands News
BY TEAM IMPACT
IMPACT Stories
‘Media mixes will be shaped by how people actually consume content today’
BY Antora Chakraborty
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More Than Meets the Eye: How Multi-Sensory Branding Shapes Consumer Perception
BY Siddhartha Singh

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