Siddhartha Shukla named Head – Categories & Channel Marketing at HCCB

Siddhartha Shukla has been appointed as Head – Categories & Channel Marketing at Hindustan Coca-Cola Beverages (HCCB). He has been with the company for nearly five years.

Before taking up his new role, Shukla served as Zonal Head – Sales Operations, West Zone. His experience includes digital strategy, business planning and sales operations, with a focus on the eB2B segment.

In his new role, Shukla will take on responsibilities across categories and channel marketing at HCCB.